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Showing posts from 2017

CEOs: 3 ways to improve your WordPress websites

Being a CEOs of a somewhat small company, you must have wondered how to attract (and keep) customers on your WordPress website, therefore increasing the possibility of turning a potential lead to a happy customer. As a participant in the Northwestern Social Media Management Course, http://bit.ly/northwesternsocialmktg , I have learned that it is not only important what your content is but also how you display it and how you improve the user experience on your site, which is also emphasized in these two articles. In his article, How to make complete strangers fall in love with your blog , which can be found at Jeff Bullas blog/website (@jeffbullas), Jawad Khan points out the importance of several things, one of them being the importance of brand and the landing page – if you are not already famous it must be attractive the visitors otherwise they will leave. According to the author of this article, other important things also include free quality content – images, info-graph

Why make a blog?

The real question is WHY NOT? It seems that nowadays everyone has a blog so one has to wonder - why not me too? Well, there are reasons why not: 1. You need "followers" . Unless you are a person who cultivates a lot of contacts and has a really well devised social media strategy (you might not even be aware you have one - you are natural - good for you!), making a blog can be a nightmare. (This is a nightmare for me as I am not that social nor well connected!). Why make a blog if no one will read it? (I will talk about this later.) True, but for some people. 2. You need to be activ e. Duh, you actually need to blog. You have to post something from time to time otherwise, why have a blog. (Personally being disorganized and interested in a lot of things - see actively trying to do a lot while in fact doing nothing! - this is the biggest hurdle i hope to overcome). 3. You need to have interesting content. Let's face it - nobody is interested how you washed